Take The Kit
James Lawes for Anaphylaxis
Bare Films and James Lawes worked with Creative Directors Peers Carter and Tony Muranka to develop this powerful film demonstrating the severity of anaphylaxis and how important it is for everyone who lives with a severe allergy to always carry their prescribed emergency medication.
In particular in a recent Youth Survey carried out by the Anaphylaxis Campaign, an alarming 44% of 15-25 year olds admitted to not always carrying their AAI due to the social stigmatisation of carrying an AAI and the extreme pressures on teenagers to ‘fit-in’ and seem ‘normal’ can lead to not carrying their medication with them at all times, a risky and potentially life-threatening action.
For full info on the film please go to the campaign website...