Luke Losey for Mulberry
"How do you know I’m mad?" said Alice.
"You must be," said the Cat, "or you wouldn’t have come here.”
The House & Holme fashion agency, looking to merge the print and live action campaign for an annual Mulberry campaign thought Luke’s visual style would be perfect. The campaign; a fusion of ‘Alice through the looking glass’ and British eccentricity was to be shot by fashion photographer Tim Walker. Luke’s way of looking at the world and his work for Ralph Lauren made him the perfect candidate. Working in a small team with Walker and production designer Shona Heath bringing to life the kooky British universe of Mulberry, the films were universally praised by the fashion press. With both films Luke was given a huge amount of freedom & support to nurture his vision.