So excited our Pampers #everybaby campaign with Saatchi London has launched. In celebration of the Royal Birth we worked for months on an epic campaign with a ton of production prep to successfully film and launch an ad celebrating every baby born as a Prince or Princess and launched the film within 24 hours of Princess Charlotte being born.
It's just received Editors Pick on Creativity http://creativity-online.com/work/pampers-everybaby/41349
Bare worked with specialist award wining documentary director Elizabeth Stopford to achieve the challenge. Congratulations to everyone involved!